Built for retail distribution in Saudi Arabia

Stores, representatives and suppliers — one connected market.

WESAL organizes the whole sales and distribution cycle: discover suppliers, compare offers, create orders, approve them, track delivery and settle commissions — transparently and in your language.

  • Payments stay between store and supplier
  • No order without the store's approval
  • Arabic, English, Urdu & Hindi

How it works

Two ways to order. One trusted flow.

Stores can order directly, or a representative prepares the order during a visit — the store always reviews and approves it.

Direct order by the store

  1. 1

    Search products and compare offers from verified suppliers.

  2. 2

    Add to cart and send the order to the supplier.

  3. 3

    Accept the supplier's quote or approve changes.

  4. 4

    Receive the goods and confirm quantities on delivery.

Order prepared by a representative

  1. 1

    An authorized representative visits the store.

  2. 2

    The order is prepared at the supplier's official prices.

  3. 3

    The store reviews, edits or approves the exact version.

  4. 4

    The supplier delivers and the commission is recorded.

Who it's for

A dedicated experience for every party

Each account type gets the tools that match its daily work.

Grocery stores & supermarkets

Buy smarter from many suppliers, with full control.

  • Compare prices and offers for the same product
  • Approve or edit representatives' orders before they count
  • Multiple branches and staff roles
  • Track delivery and confirm received quantities
  • Smart reorder suggestions from your history
Join as a store

Sales representatives

Independent or company reps — work with several companies.

  • Request authorizations from verified companies
  • Plan visits and discover stores in your areas
  • Create orders on the spot, approved by the store
  • Transparent commissions with every rule visible
  • Your customer source is recorded and protected
Join as a representative

Suppliers & brands

Reach more stores and manage your sales force.

  • Catalog, price lists and time-limited offers
  • Quote, prepare, deliver and record collections
  • Authorize representatives by product and area
  • Flexible commission engine with adjustments
  • Reports on sales, customers and coverage gaps
Join as a supplier

The order lifecycle

Every step is documented

A full, tamper-proof history from the first item to the final receipt.

  1. 01

    Order

    By the store or a representative

  2. 02

    Store approval

    Exact version, timestamped

  3. 03

    Supplier offer

    Accept or quote a price

  4. 04

    Delivery

    Prepared and delivered by the supplier

  5. 05

    Receipt

    Quantities confirmed, commission recorded

Direct payments

Stores pay suppliers directly. WESAL never holds customer funds.

Supplier-led delivery

Suppliers prepare and deliver; WESAL tracks status and proof of receipt.

Open relationships

No one owns the customer — the acquisition source and history are always recorded.

Platform

Everything distribution needs

Production-grade tools, secure by design.

Authorizations

Products, areas, dates and terms accepted digitally.

Commissions

Percent, per unit or per order, with return adjustments.

Field visits

Plan, start and close visits with outcomes and follow-ups.

Reports

Export to Excel, CSV and PDF in four languages.

WESAL assistant

Turn a written list into a cart, forecast reorders, find opportunities.

Four languages

Arabic, English, Urdu and Hindi with full RTL support.

Notifications

In-app, email, SMS and push — you choose.

Security

Company data isolation, two-factor login and a full audit log.

Are you a supplier or brand?

Publish your catalog, set coverage areas and work with representatives across the Kingdom.

Register your company

Are you a sales representative?

Build your professional profile, get authorized by companies and grow your commissions.

Create your profile

Questions

Frequently asked questions

What is WESAL?+

A B2B marketplace that connects stores, sales representatives and suppliers to manage ordering, approvals, delivery tracking and commissions in one place.

Does WESAL handle payments?+

No. Stores pay suppliers directly. WESAL records collection status and commission payout evidence only.

Who delivers the goods?+

The supplier prepares and delivers. WESAL tracks the status, the driver details and the store's confirmation of received quantities.

Can a representative work with several companies?+

Yes, as long as each company has issued a valid authorization covering the products and areas.

Can a representative place an order without the store?+

No. Orders prepared by representatives reach the supplier only after the store approves that exact version.

How much does it cost?+

Stores and representatives start free. Suppliers choose a subscription plan that fits their size.

Is my business data protected?+

Each company's data is isolated at the database level, access is permission-based and every sensitive action is logged.

Which languages are supported?+

Arabic, English, Urdu and Hindi — for screens, notifications and PDF documents.

Contact

Talk to the WESAL team

Questions about onboarding, pricing or partnerships? We reply within one business day.